dear car…
March 10th, 2007 at 1:11 pm (seen and heard)
come 14 feb and you see hearts flying all over the place - be it whole or in pieces - its suppose to be the season of flowers candy and cards… its like a bandwagon that all companies,no matter what their product, is bound to jump on hoping for a little bit of attention amongst all that mush..
exide-(as a part of its campaign that says exide loves your car)- gave my car a valentine card this year that said:
“Dear Car, Happy Valentines Day - Love Exide.”
this with a rose attached to the envelope!!
a simple affair where you have guys on the field stationed at various signals handing out a small card (a 2 colour print job but executed with great quality) with a rose wishing the car a happy valentines’.
personally- having never bothered about the car batteries - this is one card and battery that i am never going to forget - the simplicity of this brilliant promotion is the best thing about it. i dont know on what scale it was done but i am sure it got much more visibility than if the same amount was spent on a series of hoardings
i didnt know whether i would get anything but the fact that my car did, made my day.